What is SEO?
SEO = Search Engine Optimization. The goal is for your pages to rank higher than your competitors in keyword searches, preferably in position #1 or at least the top 3, and certainly above your competitors. The benefits are free website traffic and thereby free customers. A frequent side benefit is better page usability and site navigation, leading to increased visitor retention and conversion.
What is local SEO?
Local SEO is the same as regular SEO, with an additional emphasis on data about your and your customers’ location. It is vital for brick-and-mortar businesses, especially for mobile users. You should always be in position #1 for your business name plus location, and in the top 5 for most of the important keywords in your business sector and area.